Berliner Fitnessmarkt. Standortanalyse und Einstiegsstrategie
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Berliner Fitnessmarkt. Standortanalyse und Einstiegsstrategie

Berliner Fitnessmarkt. Standortanalyse und Einstiegsstrategie


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About the Book

Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,75, Fachhochschule für Sport und Management Potsdam, Veranstaltung: Bachelorthesis, Sprache: Deutsch, Abstract: Ziel der Bachelorarbeit war es herauszufinden, ob eine Unternehmensgründung für den Berliner Fitnessmarkt von Nöten ist und wenn ja, inwiefern der Einstieg in eben jenen Markt vorzunehmen ist. Vorerst war der Wirtschaftsstandort Berlin, hinsichtlich dessen Entwicklung, Möglichkeiten und vorherrschenden Verhältnisse zu betrachten. Mithilfe der DSSV Eckdatenstudie 2014 wurden themenrelevante Statistiken und Aspekte, wie die Entwicklung der Mitglieder- und Anlagenzahl sowie die Angebotsstrukturen der Fitnessunternehmen dargestellt. Anschließend bestand die Aufgabe darin, den Standort Berlin zu analysieren. Faktoren, wie das Einzugsgebiet, die soziodemografische Struktur sowie die Qualität des Umfeldes und die Erreichbarkeit wurden hierbei untersucht. Die Bearbeitung der Existenzgründungsmöglichkeiten und die der inhaltlichen Bestandteile eines Businessplans waren wichtige Bestandteile der zu erarbeitenden Einstiegsstrategie. Aus der Bearbeitung der zuvor genannten Komponenten ging hervor, dass der Berliner Fitnessmarkt keinerlei Gründe aufwies eine Existenzgründung abzuraten. Des Weiteren wurde deutlich, dass die Standortanalyse und die Erstellung eines fundierten Konzeptes, die Grundlage für einen sicheren Einstieg bilden. Lediglich die Existenzgründungsentscheidung ist jene, die vom Unternehmer selbst zu treffen ist.


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Product Details
  • ISBN-13: 9783656916024
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3656916020
  • Publisher Date: 10 Mar 2015
  • Height: 210 mm
  • No of Pages: 86
  • Series Title: German
  • Weight: 177 gr


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