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Besonderheiten des Eintritts in den russischen Markt

Besonderheiten des Eintritts in den russischen Markt


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About the Book

Inhaltsangabe: Gang der Untersuchung: Die vorliegende Arbeit über die „Besonderheiten des Eintritts in den russischen Markt" will aus einem operativen Blickwinkel die Situation analysieren, die sich bei der Erschließung des russischen Marktes für ein ausländisches Unternehmen ergibt. Hierbei steht nicht im Vordergrund, eine für Rußland erfolgversprechende, allgemeingültige Strategie herauszuarbeiten - glaubt man dem obigen Zitat ist ein solches Ansinnen ohnehin zum Scheitern verurteilt. Vielmehr soll analysiert werden, ob für den allgemeinen Fall konzipierte, operative Rahmenpläne zum Markteintritt im Falle Rußlands als Schablone dienen können und ob und wo es besonderer Hinweise auf das russische Umfeld bedarf. Schließlich sollen die aus dieser Analyse gewonnenen Erkenntnisse die Grundlage für Rückschlüsse bilden, die man auf das bisherige Verhalten ausländischer Unternehmen beim Markteintritt in Rußland ziehen kann. Die genaue Analyse und Studie der Ausgangssituation aus operativer Sicht soll somit zum Erklärungsansatz für Markteintrittsverhalten im Falle Rußlands dienen. Inhaltlich hiermit eng verknüpft ist die Bedeutung von Markteintrittsinnovationen und First-Mover Advantages für ein Engagement in Rußland. Beide Themenkomplexe werden im Rahmen der Analyse des Markteintrittsverhaltens angesprochen. Methodisch werden in einem ersten Teil theoretische Ansätze zum Markteintritt unter der Prämisse hoher operativer Bedeutung untersucht. In einem zweiten Teil wird die Situation Rußlands insgesamt unter Einbeziehung insbesondere betriebswirtschaftlich relevanter Aspekte analysiert. Der sich anschließende dritte Teil überprüft die im theoretischen Teil gewonnenen Erkenntnisse. In diesem Hauptteil der Arbeit werden dezidiert Sachverhalte analysiert, die für eine Markteintrittsentscheidung in Rußland von Eigene Übersetzung des häufig nur verkürzt wiedergegebenen: „Rußland kann man nicht verstehen, an Rußland muß man glauben." hoher Relevanz sind. Aus den insbesondere i


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Product Details
  • ISBN-13: 9783838615882
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 281 gr
  • ISBN-10: 3838615883
  • Publisher Date: 26 May 1999
  • Height: 210 mm
  • No of Pages: 170
  • Series Title: German
  • Sub Title: Eine Analyse aus operativer Sicht
  • Width: 148 mm


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