Betriebswirtschaftslehre Des Handels by Hendrik Schroder
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Betriebswirtschaftslehre Des Handels

Betriebswirtschaftslehre Des Handels


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About the Book

Die Autoren ordnen den Handel in das Wirtschaftssystem ein, analysieren die zahlreichen Erscheinungsformen von Handelsbetrieben und untersuchen das strategische und das operative Handelsmanagement sowie das Handelscontrolling. An wissenschaftlichen Ansätzen zeigen sie auf, wie man zu neuen Erkenntnissen gelangen kann. Dabei sind ihre Überlegungen und Lösungen auf die drängenden Fragen der Handelspraxis gerichtet: das Absatzmarketing, das Beschaffungsmarketing, die Warenwirtschaft sowie die Unterstützung des Managements mit geeigneten Kennzahlen und Kennzahlensystemen. Im Mittelpunkt stehen die bewährten Prinzipien der Handelsforschung und die kritische Auseinandersetzung mit dem Geschehen in der Handelspraxis.

Neu in der 7. Auflage

Alle Kapitel wurden unter Einbeziehung der neuesten Entwicklungen im Handel überarbeitet. Leitfaden sind stets die Wurzeln der Handelsbetriebslehre gewesen.


About the Author:

Prof. Dr. Klaus Barth ist emeritierter Universitätsprofessor. Er war Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, insbesondere Absatzwirtschaft und Handel, an der Universität Duisburg-Essen.

Dr. Michaela Hartmann lehrt im MBA Studiengang Performance Management an der Professional School der Leuphana Universität Lüneburg. Sie ist außerdem im Personaldienstleistungsbereich, insbesondere Mitarbeiterrekrutierung und Ausbildungscoaching, tätig.

Prof. Dr. Hendrik Schröder ist Universitätsprofessor und Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing und Handel, an der Universität Duisburg-Essen und Leiter des Forschungszentrums für Category Management in Essen.


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Product Details
  • ISBN-13: 9783834934253
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Edition: 0007-7., Uberarb. Au
  • Language: German
  • Returnable: Y
  • Spine Width: 25 mm
  • Width: 170 mm
  • ISBN-10: 3834934259
  • Publisher Date: 15 May 2015
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 469
  • Series Title: German
  • Weight: 820 gr


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