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Better and Faster

Better and Faster


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About the Book

In Better & Faster, Jeremy Gutsche, founder and CEO of the world’s largest
trendhunting
website, Trendhunter.com (which has more than 2 billion page
views), shows how to quickly spot patterns that can yield lifechanging
business
ideas.
Patterns surround us, but most people fail to make the key connections. They don’t
recognize entrepreneurial ideas, gaps in service, or areas where it’s worth diverging from
the mainstream. After studying 250,000 innovations, advising more than 300 brands,
and interviewing over a thousand consumer insight directors and CEOs, Jeremy Gutsche,
aided by his Trend Hunter team, is here to show readers how to find business ideas that
will be powered by one, two, or sometimes dozens of trends. In particular, he’ll be
revealing the six patterns of opportunity that drive success—Convergence, Divergence,
Cyclicality, Redirection, Reduction, and Acceleration—and featuring hundreds of reallife
“idea bonanzas” that have rich takeaway for anyone seeking to thrive as ...

About the Author

JEREMY GUTSCHE, MBA, CFA, is an innovation expert, awardwinning author, “one of the most soughtafter keynote speakers on the planet,” and the founder of Trendhunter.com, the world’s most popular trendspotting website, which boasts more than 2 billion page views and over 3 million Facebook fans. Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 30...


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Product Details
  • ISBN-13: 9780804188456
  • Publisher: Random House US
  • Publisher Imprint: Crown Business
  • Height: 216 mm
  • No of Pages: 272
  • Width: 140 mm
  • ISBN-10: 0804188459
  • Publisher Date: May,2015
  • Binding: Paperback
  • Language: English
  • Weight: 500 gr

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