Better Governance Across the Board is a practical guide for achieving good corporate governance of organizations regardless of whether they are for profit, listed, state-owned, family owned, or widely held. It delves into the questions boards must ask if they are to fulfill their fiduciary duties, taking account of regulatory issues. Part 1 defines corporate governance, explaining the four reasons why it matters and how it applies to a wide range of organizations. Part 2 explores the "Five P" framework of Purpose, Principles, Power, People, and Processes that helps boards to create sustainable value. Part 3 concludes by showing how the organization's long-term "license to operate" is achieved by boards focusing on the three most important assets of the organization: its reputation; its people, and its processes.

This book explores the dilemmas that currently exist in modern approaches to corporate governance and suggests ways of overcoming them. Based on ten years of teaching more than 1,500 directors of publicly listed companies, it integrates key principles of leadership, ethics, branding, and governance into a unique five-factor framework to help directors make good decisions in strategy, risk management, succession planning, internal controls, and stakeholder engagement.

John Zinkin is the Managing Director of Zinkin Ettinger Sdn Bhd, a boutique consultancy specializing in corporate governance, brand-based change, vision, mission and values and marketing strategy. He is a coach, affiliated with Foresight Global Coaching in Sydney, Australia. He was a faculty member of the Institute of Corporate Directors Malaysia (ICDM), and of the Securities Industry Development Corporation (SIDC).He was a member of the working party that launched the Malaysian Green Book on Corporate Governance in 1999 and was involved in the roll out of the Malaysian Corporate Governance Code in 2000. He was a member of the working party that drew up the Malaysian Corporate Governance Blueprint in 2011 and the Malaysian Code of Corporate Governance 2012 and drafted the IOSCO Emerging Markets Corporate Governance Task Force report on behalf of the Securities Commission Malaysia in 2016.
John used to speak regularly on leadership and governance and wrote for The Star on governance-related topics (2007-2013) and Focus Malaysia (2019). He was voted "Writer of the Year" on CG matters in 2014 by the Minority Shareholders Watchdog Group. His other specialties are "Leading Brand-Based Change", "Reconciling Leadership and Governance" and "Ethics in Business". He is a certified training professional who has done extensive training in branding and leadership. Since 2007, he has trained more than 1,500 directors in CG as well as senior managers of public listed companies. He has also trained ASEAN regulators on behalf of the Securities Commission Malaysia and the Australian Government as part of their capacity building programs in ASEAN and APEC.
John has led board effectiveness evaluations in banking (commercial and development banks), insurance, telecoms and government statutory bodies. He has developed codes of conduct and board charters for two development banks.
John was Associate Professor, Marketing and Strategy at Nottingham University Business School, Malaysia Campus and in charge of the MBA program (2001-6), CEO of Securities Industry Development Corporation (2006-2011), Managing Director, Corporate Governance of Iclif Leadership and Governance Centre (2011-2013). Before coming to Malaysia, John led businesses in office products distribution, and food distribution across Asia-Pacific based in Hong Kong and was the Chair of the Marketing and Change Management Practices of Burson-Marsteller Asia-Pacific.
John has a BA (Hons) in Politics, Philosophy and Economics from Oxford and an MSc in Business Administration from the London Business School. He was awarded the Panglima Mahkota Wilayah (PMW) by the Federal Government of Malaysia, which carries the title Datuk for services to the nation. He has Malaysian PR and is married to a Malaysian Chinese.