Bible du Copywriting
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Bible du Copywriting

Bible du Copywriting


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About the Book

"La Bible du Copywriting: Du Débutant à l'Expert - 330 Exercices pour Réussir" est un guide complet conçu pour aider les aspirants copywriters à maîtriser l'art de la rédaction persuasive, tout en offrant aux professionnels du copywriting une ressource précieuse pour affiner leurs compétences. Ce livre est une ressource essentielle pour toute personne souhaitant exceller dans le domaine du marketing, de la publicité ou de la communication.

Description du Livre:

"La Bible du Copywriting" est le manuel ultime pour apprendre, pratiquer et perfectionner le copywriting, l'art de convaincre et de persuader à travers les mots. Que vous soyez un débutant cherchant à acquérir les compétences de base, un copywriter intermédiaire en quête d'amélioration ou un expert cherchant à se perfectionner, ce livre offre une série de 330 exercices soigneusement conçus pour répondre à tous les niveaux de compétence.

Ce que vous trouverez dans ce livre:

  • Exercices Progressifs: Du niveau débutant à expert, chaque exercice est conçu pour vous guider à travers un apprentissage structuré et progressif. Vous passerez des bases essentielles aux techniques avancées de copywriting.

  • Variété de Sujets: Les exercices couvrent une gamme diversifiée de sujets et de styles de rédaction, allant des publicités et des pages de vente aux articles de blog, aux courriels, aux scripts vidéo et bien plus encore.

  • Conseils et Astuces: Chaque exercice est accompagné de conseils, d'explications et d'exemples pour vous aider à comprendre les principes sous-jacents et à les appliquer efficacement.

  • Références aux Meilleures Pratiques: Vous serez exposé aux meilleures pratiques du copywriting, en apprenant des techniques utilisées par les experts du secteur.

  • Exercices Réels: Les exercices sont basés sur des cas réels et des scénarios de l'industrie, vous permettant de développer des compétences directement applicables au monde du marketing et de la publicité.

  • Créativité et Persuasion: Vous apprendrez comment captiver l'attention de votre public, susciter l'émotion, et conduire à l'action à travers des mots.

Que vous souhaitiez écrire des publicités percutantes, des pages de vente convaincantes, des contenus engageants pour les médias sociaux ou des courriels efficaces, "La Bible du Copywriting" vous fournira les compétences nécessaires pour réussir dans le domaine de la rédaction persuasive.

Peu importe où vous en êtes dans votre carrière en copywriting, ce livre est conçu pour vous aider à développer votre talent, à renforcer votre impact et à réaliser vos objectifs marketing. Préparez-vous à maîtriser l'art du copywriting et à atteindre des niveaux de succès inégalés grâce à la puissance des mots.


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Product Details
  • ISBN-13: 9798864567180
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Du Débutant à l'Expert - 330 Exercices pour Réussir
  • Width: 152 mm
  • ISBN-10: 8864567186
  • Publisher Date: 16 Oct 2023
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Weight: 154 gr


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