Big Brands Are Watching You by Francesca Sobande
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Big Brands Are Watching You

Big Brands Are Watching You


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About the Book

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
About the Author: Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.


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Product Details
  • ISBN-13: 9780520387072
  • Publisher: University of California Press
  • Publisher Imprint: University of California Press
  • Height: 210 mm
  • No of Pages: 201
  • Spine Width: 0 mm
  • Weight: 342 gr
  • ISBN-10: 0520387074
  • Publisher Date: 06 Feb 2024
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Marketing Social Justice and Digital Culture
  • Width: 140 mm


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