Big Brands and how they were created
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Big Brands and how they were created

Big Brands and how they were created


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About the Book

Big Brands and how they were created
Hi, I am, and always have been fascinated by the concepts of brand design. And what I have discovered is that a great brand is founded on solid beliefs of origin, legacy, even down to the choice of color and typeface and why. Bottom line is, Brand design is not pulled out of thin air but it is easier than you think. And on that note I have curated over 100 iconic global brands with a brief overview of how they were created.

Each brand in this title, from Apple, Nintendo to Lego, Ikea have a global presence, a legacy if you like. I have also paid particular attention to creating a diverse cross section of the brands in this title.

This title also includes:

Branding... Cowboys & vikings
The origins of branding

Branding today. Concept to delivery
A brief overview of how branding works today
"...Successful brand development results in a strong and recognizable brand that resonates with the target audience, builds trust and loyalty, and drives business growth. It requires a deep understanding of the market, consumers, and competition, as well as a thoughtful and consistent approach to branding across all touchpoints..."

Brand guidelines. Unifying your image
An informative short guide to why brand guidelines are very necessary


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Product Details
  • ISBN-13: 9798398377309
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 331 gr
  • ISBN-10: 8398377305
  • Publisher Date: 14 Jun 2023
  • Height: 279 mm
  • No of Pages: 112
  • Spine Width: 6 mm
  • Width: 216 mm


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