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Big Data Analytics und Strategische Frühaufklärung

Big Data Analytics und Strategische Frühaufklärung


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About the Book

Bachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,0, SRH Hochschule Heidelberg, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, den möglichen Einsatz von Big Data Analytics (nachfolgend als BDA abgekürzt) zur frühzeitigen Identifizierung von potenziellen Chancen und drohenden Risiken anhand von exemplarischen Beispielen aufzuzeigen. Big Data Analytics soll dazu verhelfen, die bisherigen Grenzen von Methoden in Bezug zur Identifizierung von strategischen Chancen und Risiken zu überwinden. Wie könnte der Einsatz von Big Data Analytics die Identifizierung von schwachen Signalen automatisieren und objektivieren? Die durchschnittliche Lebenserwartung eines nicht-börsennotierten Unternehmens beträgt ca. 15 Jahre. Unternehmen sind häufig nicht in der Lage auf Umbrüche aus der Unternehmensumwelt rechtzeitig zu reagieren. Strategische Frühaufklärung ermöglicht relevante Entwicklungen zu identifizieren, um mögliche notwendige Maßnahmen frühzeitig zu antizipieren. Ein durchschnittliches Unternehmen hatte bereits 2014 ca. 427-mal so viele Daten, wie insgesamt in der US Kongressbibliothek gespeichert wurden. Big Data Analytics soll dazu verhelfen, die bisherigen Grenzen von Methoden der strategischen Frühaufklärung zu überwinden. Anhand von verschiedenen Fallbeispielen wurde abgeleitet, dass die rechtzeitige Identifizierung von schwachen Signalen und die Antizipation über alternative Zukünfte erfolgsentscheidend sind. Zwei literaturbasierte Fallstudien präsentieren den praxisbezogenen Einsatz von Big Data Analytics für die rechtzeitige Identifizierung von schwachen Signalen. Dennoch bleibt die strategische Antizipation über alternative Zukunft ein wertbeladener und kreativer Prozess der Entscheidung und kann (noch) nicht automatisiert werden.


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Product Details
  • ISBN-13: 9783346280213
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 70
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3346280217
  • Publisher Date: 12 Oct 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 154 gr


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