Running your own business is hard for many of us. Big Tips for Small Business shares a diverse range of insights Heidi Yi has learned over a decade of developing the face of Heidi Yi Cosmetics, from humble beginnings as a wedding makeup artist to creating her own range of Australian-manufactured mineral makeup.
Heidi Yi, a businesswoman based in Sydney Australia, has experienced the gamut of product models throughout her company's lifetime by taking her expertise from offline to online, wholesale to retail, outsourcing offshore, and importing from China to selling into New Zealand.
Deftly restructuring, rebranding, selling off part of her intellectual property rights, and ultimately, taking a break by closing down part of her business when faced with a life-changing medical diagnosis.
When faced with life's toughest challenge, Heidi decided to take her business to a whole new level by ceasing her makeup business and creating a digital business - allowing her to share her expertise through online products, follow her passions and dreams, and, most importantly, give her the time-freedom to focus on her health.
In this book Heidi reveals how she has personally thrived by scaling her business right down by working smarter not harder, and will inspire small business owners to transition from never-ending 'to do' lists to writing a 'bucket list'.
This book is divided into three sections and includes all the highs and lows, good and bad, Heidi has experienced as a business owner.
ESTABLISHING YOUR BUSINESS: which includes goal setting for yourself and your business.
RUNNING YOUR BUSINESS: from finding the right space for your small business, outsourcing, warehousing and logistics solutions to security and safeguarding your business.
GROWING YOUR BUSINESS BEYOND THE SALE: finding your own exit strategy.
