Black Business Secrets by Dante Lee at Bookstore UAE
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Black Business Secrets

Black Business Secrets


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About the Book

Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--don't be a worrier, be a warrior--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
About the Author: Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company--known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com--helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.


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Product Details
  • ISBN-13: 9781401929541
  • Publisher: Smiley Books
  • Publisher Imprint: Smiley Books
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 458 gr
  • ISBN-10: 1401929540
  • Publisher Date: 15 Nov 2010
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 336
  • Series Title: English
  • Sub Title: 500 Tips, Strategies, and Resources for the African American Entrepreneur
  • Width: 152 mm


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