Blind Spots strategischer Analysetools vor dem Hintergrund nichtlinearer Wirkungszusammenhänge
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Blind Spots strategischer Analysetools vor dem Hintergrund nichtlinearer Wirkungszusammenhänge

Blind Spots strategischer Analysetools vor dem Hintergrund nichtlinearer Wirkungszusammenhänge


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About the Book

Inhaltsangabe: Einleitung: Die Dominanz der kausal-analytischen Denkweise legt die Vermutung nahe, dass strategische Analysetools darauf basieren. Die meisten dieser Tools (z.B. SWOT; Five Forces) sind dem westlichen Kulturkreis, der dieser Prägung unterliegt, entsprungen. Aufgrund der Grenzen dieser Denkweise stellt sich die Frage, wie brauchbar die Ergebnisse von strategischen Analysetools vor dem Hintergrund dieser Erkenntnisse heute noch sind. Ziel dieser Arbeit ist es diese angedeutete Schwäche strategischer Analysetools bei der Untersuchung der Unternehmungsumwelt zu analysieren. Dabei orientiert sich die Zielsetzung an zwei Anspruchsgruppen. Die erste Anspruchsgruppe stellt die Wissenschaft dar. Die Zielsetzung für diese orientiert sich an einer Aussage von STÜTTGEN: „Im Hinblick auf den Begründungszusammenhang wissenschaftlicher Aussagen strebt die vorliegende Untersuchung allerdings nicht danach, Hypothesen über die existierende Wirklichkeit zu testen oder die Gültigkeit von Theorien zu belegen. Die bestehende Realität ist nicht das eigentliche Untersuchungsobjekt, sie ist lediglich Ausgangspunkt für Überlegungen zu einer möglichen zukünftigen Gestaltung von Realität.". Daher sollen bestehende theoretische Ansätze, wie die neuere Systemtheorie, die Chaostheorie, der Konstruktivismus und die Kybernetik zweiter Ordnung, in einer integrierenden Betrachtung auf das Gebiet der strategischen Umweltanalyse angewendet werden. Damit wird der Versuch unternommen, den in diesen Theorien bisher wenig im Vordergrund stehenden Praxisbezug herzustellen. Darauf aufbauend sollen Handlungsempfehlungen für den Umgang mit den blinden Flecken in der Praxis entwickelt werden, die damit die zweite Anspruchsgruppe darstellt. Gang der Untersuchung: Im Anschluss an die einführenden Bemerkungen, in denen die Problemstellung und Zielsetzung formuliert wird, wird in der Hin-Führung (Kapitel II) eine analytische Untersuchung der Themenstellung vorgenommen. Sie ist notwendig, um die


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Product Details
  • ISBN-13: 9783838658810
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838658817
  • Publisher Date: 30 Sep 2002
  • Height: 210 mm
  • No of Pages: 114
  • Series Title: German
  • Weight: 209 gr


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Blind Spots strategischer Analysetools vor dem Hintergrund nichtlinearer Wirkungszusammenhänge
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