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Blogues para publicitar

Blogues para publicitar


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About the Book

Os anúncios online tornaram-se uma ferramenta poderosa através da qual os anunciantes atraem clientes para os seus produtos e serviços. No entanto, uma mudança constante no comportamento dos consumidores na Internet levou os anunciantes a adoptarem um novo modelo dinâmico centrado no consumidor e a afastarem-se do foco tradicional centrado no editor. Por outro lado, os consumidores estão a tornar-se mais selectivos em relação aos conteúdos digitais e esperam conteúdos valiosos e de elevada qualidade para interagirem com as marcas em linha. Para os anunciantes, isto significa que não podem chegar aos consumidores recorrendo apenas a estratégias de marketing "push", como as mensagens directas e os banners, mas que também têm de tirar partido das estratégias de marketing "pull". Uma vez que os blogues na Dinamarca são um desenvolvimento recente em comparação com outros países, como a América, este livro tem como objetivo analisar de que forma os anunciantes podem beneficiar dos bloguistas no mercado dinamarquês para chegarem a potenciais consumidores. Os resultados sugerem um novo modelo sobre a forma como os anunciantes podem beneficiar dos bloguistas. Isso acontece através de uma narrativa credível e de uma relação emocional com os consumidores.


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Product Details
  • ISBN-13: 9786207922093
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 200 gr
  • ISBN-10: 6207922093
  • Publisher Date: 13 Aug 2024
  • Height: 229 mm
  • No of Pages: 128
  • Spine Width: 8 mm
  • Width: 152 mm


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