Marketing is often problematic for blue collar entrepreneurs, if only because the strategies used to create and maintain a business differ from those needed to grow a business.
Marketing will have no impact on your company without a plan. You need to know which aspects of your business are helping you grow and which might be holding you back. You need to know how fast you want your business to grow and whether you have the resources to maintain that growth. In short, you must market and grow with intent.
Written by a combination of marketing experts and business coaches, Blue Collar Marketing from Start-Up to Success clearly explains the strategies you need to market strategically while growing your business. As with so many aspects of entrepreneurship, success starts with the basics. Unless you start with a solid foundation, marketing can be a waste of money. This new book will help you develop that foundation and build a business capable of dominating the competition.
From your employees' skills to the state of your equipment, everything about your business tells a story to your customers and clients. This guide will help you make that story a memorable-and marketable-one.
About the Author: Taylor Hill and Carter Harkins are the coauthors of Blue Collar Proud: Ten Principles for Building a Kickass Business You Love and are the hosts of the Blue Collar Proud podcast.
Hill and Harkins are also the cofounders of Spark Marketer, a digital marketing company based out of Nashville, Tennessee, which has served over two hundred clients. The two regularly speak at service industry shows and conferences and can be reached online at @bcpshow, @taylorhill, @carterhawkins, @sparkmarketer, and www.bcpshow.com.
Business coach, author, and educator Jerry Isenhour has operated retail, service, and manufacturing businesses since 1981, and he has been the CEO of multiple companies. He has also served many industry associations in the roles of volunteer, board member, and president.
The founder of Chimney and Venting Consultants and CVC Coaching, Isenhour is the author of Chaos to Reinvention and Standardizing Standard Operating Procedures. Isenhour can be reached at jerry@cvccoaching.com.
