The Brand Gym from Online Bookshop - Bookswagon UAE
Home > Business & Economics > Business & management > Sales & marketing > Advertising > The Brand Gym
The Brand Gym

The Brand Gym


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

The Brand Gym is a refreshingly simple, practical guide to brand management and how it can boost business performance. The book reveals the fundamental differences between winners and losers in the branding battle, illustrated with inside stories from Unilever, Gillette, Apple and others. A programme of eight 'Workouts' will help you raise your own game in key areas such as insight, portfolio strategy, visioning and positioning.
"About time! Finally a book written by a real "been there, done that" top-flight marketing professional. A compact and concentrated guide to the techniques really used by the world's leading marketing companies." --Tom Allchurch, former Amazon.com Marketing Director, Founder and CEO Fresh Italy
"A practical, up to date manual on the do's and don'ts of creating powerful brands. Full of great examples, many based on personal experience, and very easy to read. Highly recommended to all brand builders." --Anthony Simon, President Marketing, Unilever Bestfoods
"David Taylor's approach is simple, pragmatic, and stretching. Spot-on for anyone who sees branding as fundamental to business performance. Not for people who want to sit in an ivory tower." --Nick Cross, Chief Marketing Officer, Egg
"Give your brand and mind a workout with The Brand Gym, a practical guide to building a fitter, healthier and stronger brand." --Stephen Knight, SVP Marketing & Brand Management, Walt Disney International
"More like a mentor than a textbook. Refreshingly straightforward, and easy to apply immediately to day-to-day work, as I am now doing with my team." --Carol Welch, Innovation and Business Development Director, Cadbury Schweppes
"A practical tool forbrand teams, senior management and marketing experts alike, challenging you to focus on the right objectives." --Olivier Charriaud, Global Marketing Director, Remy Cointreeau
"A practical guide to brand development with sound advice on how to convert great ideas into reality." --Alex Sparks, Managing Director, Blockbuster Entertainment

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.


Best Sellers



Product Details
  • ISBN-13: 9780470847107
  • ISBN-10: 0470847107


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Brand Gym
-
The Brand Gym
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Brand Gym

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!