Buy Brand Identity Breakthrough by Kyle Gray at Bookstore UAE
Home > Business & Economics > Business & management > Sales & marketing > Advertising > Brand Identity Breakthrough
Brand Identity Breakthrough

Brand Identity Breakthrough


     0     
5
4
3
2
1



International Edition


About the Book

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small BusinessDoes your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn...- How to incorporate a unique selling proposition into your branding- The best methods for selling products to customers as a small business- How to use business storytelling to sell products in both physical and online marketplacesTable of ContentsSection I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand IdentityChapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target AudienceSection III: Telling Your Story to the WorldChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through WritingChapter 12: How to Educate Your Audience About Your Brand IdentitySection IV: Brand Identity Case StudiesCase Study #1: Unifying Brand Meaning Across Every DomainCase Study #2: Pre-Seeding a Two-Sided Marketplace for LaunchCase Study #3: Turning a Charitable Project into a Profitable MovementCase Study #4: Skyrocketing a Personal Brand through Narrative FocusCase Study #5: Embracing Personality in a Technical NicheSection V: Resources for Prospective EntrepreneursAppendix 1: Entrepreneurial Terms DefinedAppendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online
About the Author: Gregory V. Diehl learned the art and science of communication through a lifetime of international travel. His passion for helping others, accumulating self-knowledge, and talking about value led him to the field of identity development for businesses and individuals. Gregory's global experiences have given him a unique perspective on the narrative of human civilization. He writes about meaningful entrepreneurship, education, parenting, relationships, and discovery of the self. In addition to teaching and coaching, Gregory enjoys mentoring gifted, yet rebellious young people. He spends his free time seeking out new parts of the world to explore, and is developing a personal lifestyle sanctuary in southern Ecuador. His core values include breaking down the boundaries of comfort and culture, actualizing potential in living things, and contributing to a better life for hungry dogs, cats, and children.


Best Sellers



Product Details
  • ISBN-13: 9780692651872
  • Publisher: Identity Books
  • Publisher Imprint: Identity Books
  • Height: 229 mm
  • No of Pages: 274
  • Series Title: English
  • Sub Title: How to Craft Your Company's Unique Story to Make Your Products Irresistible
  • Width: 152 mm
  • ISBN-10: 069265187X
  • Publisher Date: 09 May 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 417 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Brand Identity Breakthrough
Identity Books -
Brand Identity Breakthrough
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Brand Identity Breakthrough

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!