Brand Management Book by Walter Wymer - Bookswagon
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Brand Management

Brand Management


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About the Book

This book is written for managers and leaders of all types of organizations. Whether you are the owner of a small business or the executive director of a charity, this book will provide you with useful ideas for marketing your brand. Learn a new way of thinking about managing your organization for the purpose of making your organization stand out from its competitors. Learn how to make yours the preferred brand. With each passing year, increase the preference for your brand, with the long-term strategic goal of becoming the dominant brand.
About the Author: Walter Wymer is a Professor of Marketing at the University of Lethbridge (Canada). Professor Wymer's scholarly work includes ten books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, higher education marketing, and scale development. His early work focused on volunteer psychology, segmenting volunteer subgroups, and gender differences in volunteering. He is an Associate Editor for the European Journal of Marketing and the International Review on Public and Nonprofit Marketing.


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Product Details
  • ISBN-13: 9781775055006
  • Publisher: Walter Wymer
  • Publisher Imprint: Walter Wymer
  • Height: 229 mm
  • No of Pages: 196
  • Spine Width: 11 mm
  • Weight: 317 gr
  • ISBN-10: 1775055000
  • Publisher Date: 11 Aug 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Creating and Maintaining a Strong Brand
  • Width: 152 mm


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