Brand Real turns your brainwave into a business.Did you know that 90% of startups fail? That's because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience.That's exactly what Brand Real has to offer.Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work.Topics include: Identifying your brand's big ideaEstablishing your brand identityPerfecting your brand story and visual identityCommunicating your brand promiseDelivering authentic valueThe evolution of media and multidirectional communicationsCultural and linguistic considerationsIt also features contributions from 20+ experts and specialists, covering the practical tasks that face every startup entrepreneur: Writing a business planCreating a marketing planSocial media for startupsInbound marketing for brand activationIntellectual PropertyLaunching and activating your brandTemplate for a creative briefGet Brand Real and give your startup the best possible chance of succes
About the Author: Vasken Kalayjian CEO / BRAND ARCHITECT AT GK BRAND. TRIBE GLOBAL. AUTHOR AND ENTREPRENEUR Award winning global branding expert, Vasken Kalayjian has worked extensively with Fortune 500 companies, as well as start-ups, not-for-profit organizations, and governments. His thirty years of experience has been applied to corporate identity, product portfolio, place and country branding systems, as well to integrated multi-media marketing campaigns and new product launches. Some of Vasken's diverse blue-chip clients have included A&E, ABC, Abbott, American Airlines, BP, Canon, CBS, Chase Bank, CNBC, Coca-Cola, College Board, Eppendorf, GE, Hanshin, Hanwha, HBO, IBM, Kia Automobiles, NBC, Neuberger Berman, NFL, Olympics, Panasonic, Pfizer, Planet, Pepsi, Pizza Hut, P&G, Radio Liberty, Roche, Siemens, Sony, Shell, Suzuki, The History Channel, Time, Tropicana, UJA Federation, Unilever, Visa and many others. Vasken began his professional career at NBC Universal, and quickly rose through the ranks as a designer and art director to creative director, on-air promotions director, and the head of the network's marketing and promotion department, at which time he rebranded NBC. He initiated and shaped new businesses and program launches as part of the portfolio for Network Television: NBC Sports, NBC Radio, World Series, Olympics, Super Bowl, Pro Bowl, Rose Bowl, College Bowl, Wimbledon Tennis, Boxing, Formula 1, NBC News, NBC Corporate, NBC Day Time, NBC Late Night, NBC News, NBC Olympics, and SNL (Saturday Night Live). He launched and promoted major hit features and series such as Saint Elsewhere, Hill Street Blues, LA Law, Live from Studio 8H, Shogun, Cheers, The A Team, and many other shows. Earlier in his career, Vasken was a designer for a prestigious New York City package design company, and during this time he won numerous awards for his designs for Bloomingdales, Pottery Barn and many other retail brands. He later held a position as an art director at Environetics, a leading environmental architecture company in New York City. During this time, he branded the corporate headquarters for Swiss Bank, Blue Cross Blue Shield, and other major global entities. He received his degree in Communications from Pratt Institute in Brooklyn, New York, USA. www.brand-real.com Company website: www.gkbrand.com Facebook: https: //www.facebook.com/vasken.kalayjian Linkedin: https: //www.linkedin.com/in/vaskenkalayjian