Branded Customer Service by Janelle Barlow at Bookstore UAE
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Branded Customer Service

Branded Customer Service


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About the Book

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.

Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
About the Author: Janelle Barlow is Chief Executive of Branded Customer Service-the Americas and President of TMI US. Her previous books include the bestselling A Complaint Is a Gift and Emotional Value.
Paul Stewart is the Chief Executive of Branded Customer Service-Asia Pacific and Director of TMI New Zealand. He was previously chief economist for the ANZ Banking Group (NZ) Ltd.


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Product Details
  • ISBN-13: 9781576754047
  • Publisher: Berrett-Koehler Publishers
  • Publisher Imprint: Berrett-Koehler Publishers
  • Depth: 13
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 438 gr
  • ISBN-10: 1576754049
  • Publisher Date: 01 Sep 2006
  • Binding: Paperback
  • Height: 230 mm
  • No of Pages: 264
  • Series Title: English
  • Sub Title: The New Competitive Edge
  • Width: 154 mm


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