Introduction: Why, what?
Guide for your reading enjoyment
Part 1: The framework for brilliant business models in healthcare
Chapter 1
What are the cornerstones of a brilliant business model?
1.1 Vision
1.2 Brand positioning
Chapter 2
What is a business model?
2.1 Market segments 2.2 Customer value
2.3 Delivery
2.4 Operation
Chapter 3
Value creation and overall framework
3.1 Value creation for all stakeholders
3.2 Conceptual framework and phasing
3.3 Permanent brilliance?
Chapter 4
Challenges for brilliant business models in healthcare
4.1 Good, affordable and widely accessible healthcare is unique 4.2 Cost increases put accessibility, quality and healthcare systems at risk
4.3 Desired breakthroughs in healthcare
Part 2: Brilliant cases involving brilliant business models in healthcare
Chapter 5
Breakthrough: Strengthening mutual caring and sharing
5.1 General Healthcare fund Amsterdam - Wim Niesing & Jeroen Kemperman
5.2 DHAN - Tom Buijtendorp & Jeroen Kemperman
5.3 Courtyard houses - Jeroen Kemperman, Ida Kemperman & Wilke Schouten
5.4 Stiftung Liebenau - Rick Kasper, Tim Widdershoven, Sanne Boevé & Jeroen Geelhoed
Chapter 6
Breakthrough: Letting prevention and self-management work 6.1 Discovery - Thomas Bachet, Raheel Raisi & Jeroen Kemperman
6.2 Healthways - Jeroen Kemperman, Sytze de With & Mirthe van de Belt
6.3 Kaiser Permanente - Koen Harms & Jennifer op 't Hoog
6.4 PatientsLikeMe - Annemijn Kuenen, Heleen Borleffs, Tim Widdershoven & Jeroen Geelhoed
Chapter 7
Breakthrough: Patient-centered organization of information and everyday care
7.1 UCLA's Value Quotient - Heleen Borleffs, Daniel Hommes & Jeroen Kemperman
7.2 ParkinsonNet - Rosanne Preyde, Kerwin Hartman & Jennifer op 't Hoog
7.3 Laastari Lähiklinikka - Monique Heeren & Jennifer op 't Hoog
7.4 Patrick Lund Dental Happiness - Tim Widdershoven, Rick Kasper & Jeroen Geelhoed
Chapter 8
Breakthrough: Deploying services and instruments to help customers take control
8.1 Ryhov - Bonny van Rest & Jennifer op 't Hoog
8.2 BerylHealth - Jeroen Geelhoed & Tim Widdershoven 8.3 M-PESA - Wouter Houtman & Jennifer op 't Hoog
Chapter 9
Breakthrough: Implementing differentiation in specialized healthcare Introduction: Case in Phase 4 "The brilliant business model of Shouldice"
9.1 Narayana Hrudayalaya - Raymond Fafié & Jeroen Kemperman
9.2 ThedaCare - Karen Willemsen, Maarten Akkerman & Jennifer op 't Hoog
9.3 Princess Margaret Cancer Centre - Denise Altena, Esmée Grobbee & Jennifer op 't Hoog
9.4 Mayo Clinic - Bas Schepman, Jennifer op 't Hoog & Jeroen Kemperman
Chapter 10
Lessons for creating brilliant business models in healthcare
10.1 Phase 1: Start from a vision and bring the brand positioning in line with it
10.2 Phase 2: Persevere consistently in the conversion of the vision into the business model
10.3 Phase 3: Use pione
About the Author: Jeroen Kemperman is responsible for strategy, programs, investments, and lessons at Achmea Health. He has experience and a track record in strategy, change management, business development, business model innovation, brand positioning, mergers, integration, and innovation.
Jeroen Geelhoed is responsible for knowledge development and for helping clients with creating vision, strategy, business models, strategy execution, and leadership with &Samhoud.
Jennifer op 't Hoog is responsible for lessons in Achmea Health, including international exchange of best practices. She has experience and a track record in strategy, change management, and business model innovation. Jennifer is always on the lookout for best practices and innovations in healthcare.
