Broadcast Announcing Worktext, now in its fifth edition, remains one of the best resources for those looking to gain the skills, techniques, and procedures necessary to enter the competitive field of broadcast performance.
Written accessibly, with easy-to-digest modules and practice projects, this book encourages active participation from readers to help develop their talent on air. In addition to the principles of good performance, the book addresses the importance of the audience and how to communicate effectively to diverse groups. The book combines traditional teaching with practical experience, and includes sample scripts and self-study exercises to allow for a practical, hands-on application of key concepts. The fifth edition, expanded throughout, features updates about performance on the Internet and social media, as well as content about podcasting and audio performance. A new chapter on international media offers readers a look at media performance and career possibilities around the world.
This book is an invaluable resource for any student of journalism, communication, or public relations looking to enhance their media performance skills.
A detailed accompanying website features audio-clips, sample test questions, and a Professionals' Comment Bank setting out experience and advice from working pros.
About the Author: Mary E. Beadle, PhD
Mary E. Beadle is a professor of Communication in the Tim Russert Department of Communication at John Carroll University in Cleveland Ohio. She previously served as Chair of the department and as Dean of the Graduate School and Director of Faculty Research, Development, and Grants. She has held numerous leadership positions in professional organizations, including the Broadcast Education Association, National Communication Association, and Central States Communication Association. Her teaching areas include media ethics, media history, diversity in media, and film. She publishes in the areas of media history and international media. Recent publications include two articles published online by SAGE Research Methods which compared a local TV and newspaper account of a local murder and trial. She and co-author Reed Smith appeared as co-authors in a roundtable discussion about the importance of teaching news in Historiography in Mass Communication. Her book Indelible Images, co-edited with Michael D. Murray, documents the work of women who established local television in the US. She has given communication seminars in South America, Hungary, and Russia, and her research has taken her to Vietnam, Belgium, Italy, Argentina, Lithuania, and Paraguay.
Reed W. Smith, PhD
Reed W. Smith is a professor in the Department of Communication Arts at Georgia Southern University. Following a career as a DJ, newscaster, and manager in commercial and public broadcasting, he began his teaching career at Ohio University, the institution from which he holds the PhD. He was the Multimedia Sequence Coordinator for 20 years at Georgia Southern, where he also formed and directed the Professional Media Advisory Board, has served on the American Journalism Historian Association's Board of Directors, and is the book review editor of American Journalism: A Journal of Media History. He has published multiple journal articles, two books, and a monograph, all concerning media history. The Association for Education in Journalism and Mass Communication honored him with the Covert Award for his monograph concerning news coverage of lynchings in the US South, and his most recent book is about one of the unsung members of the renowned World War II CBS radio news team (Cecil Brown: The Murrow Boy Who Became Broadcasting's Crusader for Truth). He currently teaches courses in sports broadcasting, media ethics, history of mass communication, broadcast announcing, and audio production for journalists.
Alan R. Stephenson, PhD
Alan R. Stephenson was a Professor of Communications at John Carroll University (JCU), where he taught classes in television production and performance, supervised the JCU Media Archives, and directed the graduate program. Prior to his academic work, he spent 20 years in broadcasting and cable in virtually all phases from documentary production to performance and management. His work included regular coaching of professional talent. He authored numerous articles related to the media field.
