The Builder's Guide to the Tech Galaxy: Mit 99 Modulen vom Start-up zum Unicorn
The Builder's Guide to the Tech Galaxy: Mit 99 Modulen vom Start-up zum Unicorn

The Builder's Guide to the Tech Galaxy: Mit 99 Modulen vom Start-up zum Unicorn


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About the Book

Sie skalieren ein Start-up, haben aber nur eine dunkle Ahnung, wie man das am besten macht? Dann geht es Ihnen wie den meisten Fuhrungskraften in Wachstumsunternehmen – auch diese haben keine Zeit, unzahlige Bucher und Blogs zu lesen, Hunderte Podcasts zu horen und das ganze Wissen dann auch noch fur die Praxis zuzuschneiden. Darum haben Martin Schilling und Thomas Klugkist das u Ausgehend von 40 Jahren kombinierter Erfahrung beim Aufbau von Unternehmen, haben sie Interviews mit rund 100 fuhrenden aus weltweit erfolgreichen Technologieunternehmen gefuhrt – darunter Airbnb, Pinterest, N26, Zalando, Salesforce, Wayfair, AWS, GetYourGuide, Klarna und Hubspot. Aus diesem konzentrierten Know-how entstand dieses Handbuch fur Start-up-Teams und -Fuhrungskrafte, (zukunftige) Grunder und Grunderinnen, Investoren und Investorinnen sowie Innovationsabteilungen großer Unternehmen. Dabei geht es nicht darum, ein kleines Unternehmen von "Zero to One" oder eine Einhornfirma an die Borse zu bringen. Der Builder's Guide zielt auf die kritische Scale-up-Phase in der Mitte – in der sich ein Piratenschiff zu einem Raumschiff transformiert. Das Buch umfasst 99 Praxismodule zu den Themen Nordstern, AAA-Team, funktionale Exzellenz und Wachstumskapital. Wer hier gezielt sucht, findet in wenigen Minuten, was er schon am nachsten Montag anders macht.Fur jeden - Exemplarische Organigramme- Ziele und Schlusselergebnisse (OKRs)- Werkzeuge, Benchmarks und Wachstumsformeln- Vertiefende digitale Inhalte als Videos, Templates u.a.Auß Vorworte von Thomas Heilmann, Christian Miele, Kulraj Smagh, Klaus Hommels und Joel Kaczmarek.Mit der kostenlosen App "smARt Haufe" wird Ihr Buch - Augmented-Reality-App fur Smartphones und Tablets (iOS und Android)- App "smARt Haufe" kostenlos downloaden, Buchseiten mit dem Smartphone scannen und Zusatzfunktionen nutzen- Digitale VideosStimmen aus der "Der Builder's Guide wird fur Grunder und Grunderinnen, die sich auf der Reise der schnellen Skalierung befinden, unverzichtbar sein. Die hier zusammengetragenen, sofort umsetzbaren Maßnahmen werden der nachsten Generation von Start-ups helfen, globale Ambitionen zu erfullen und eine Praxis der standigen Entdeckung zu etablieren, durch die sie heute und vor allem morgen an der Spitze des Feldes bleiben werden."Kulraj Smagh, CEO bei Ciklum"Der Builder's Guide uberfuhrt das bei erfolgreichen Grundern schlummernde Erfahrungswissen in ein Framework. Wo Software-Unternehmens-Grundungen Skaleneffekte wie nie zuvor ermoglichen, ist ein solches Instrumentarium ungemein wichtig geworden."Joel Kaczmarek, Geschaftsfuhrer digital kompakt


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Product Details
  • ISBN-13: 9783648157763
  • Publisher: Haufe Lexware GmbH
  • Binding: Hardcover
  • Language: German
  • ISBN-10: 3648157760
  • Publisher Date: 11/1/2021
  • Height: 243 mm
  • Weight: 20 gr


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