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Building Brands: Strategies And Tactics

Building Brands: Strategies And Tactics


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About the Book

THE HOLISTIC SYSTEM TO FOSTER HIGH-PERFORMING BUSINESSES, BRANDS AND CAREERS
How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success?
Luis Gallardo argues that executives and managers not only have to think holistically – in terms of strategy, structure and operations – but also act personally –
to become “rousers” – if they are to succeed in these ever-changing times. As a manager, you have to engage people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse, ignite and excite the people in your organization in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.

ABOUT THE AUTHOR:
Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte’s member firm network of more than three thousand marketing and communications professionals.
Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, ESADE, IE, and EOI. He is also frequently called on as a keynote speaker at numerous events around the world to discuss topics related to branding and how Think Holistic, Act Personal is the key to helping businesses succeed in today’s global economy. Luis is the founder of THAP Group


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Product Details
  • ISBN-13: 9788130926834
  • Publisher: Viva Books Private Limited
  • Publisher Imprint: Viva Books Private Limited
  • Language: ENGLISH
  • ISBN-10: 8130926830
  • Publisher Date: 2014
  • Binding: HARDBACK
  • No of Pages: 272

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