Building Insanely Great Products by David Fradin
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Building Insanely Great Products

Building Insanely Great Products


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About the Book

Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term "Building Insanely Great Products" and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product's value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: "... we've learned that companies often don't know why they succeed and why they fail. Many rely on luck; too many rely on "HIPPO"-the highest paid person's opinion. And if you don't know why you succeed, you won't know how to succeed again.
About the Author: David Fradin was a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year. Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple's management ranks to the same level as Steve Jobs by heading the Apple /// product line and providing the profits which helped fund the development of the Macintosh. Since 1969 he has worked on over 75 products and services, at 25 small, medium and large organizations and eleven startups covering hardware, software, services, internet, SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.


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Product Details
  • ISBN-13: 9781540736062
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 196
  • Series Title: English
  • Sub Title: Some Products Fail, Many Succeed? This is their Story: Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 sta
  • Width: 152 mm
  • ISBN-10: 1540736067
  • Publisher Date: 24 Nov 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 317 gr

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    BoxerLover2 - 5 Days ago
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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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