Bullrich Salz - Marke Mythos Magensäure by Matthias Gerschwitz
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Bullrich Salz - Marke Mythos Magensäure

Bullrich Salz - Marke Mythos Magensäure


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About the Book

Warte nicht, bis du ergrimmt bist - nimm Bullrich Salz, wenn du verstimmt bist! Eine Unternehmensgeschichte spannend wie ein Krimi: Familienfehden und Erbstreitigkeiten, Betrug, Beleidigung, Markenrechtsverletzungen - und sogar ein Mord. All das kennzeichnet die Historie eines der ältesten deutschen Markenartikel. Erfunden 1827 in Berlin, durchlebt BULLRICH SALZ den preußischen Staat, das Kaiserreich, die Weimarer Republik, die Zeit des Nationalsozialismus, die Bundesrepublik und ist auch heute, im vereinten Deutschland, als starke und moderne Marke nicht aus den Gesundheitsregalen des Handels wegzudenken. BULLRICH SALZ hat in fast zweihundert Jahren Höhen und Tiefen erlebt, politischen und wirtschaftlichen Stürmen getrotzt und ganz nebenbei Millionen Verbraucher von Magenbeschwerden und Sodbrennen erlöst. Dieses Buch nimmt den Leser mit auf eine spannende Entdeckungsreise durch deutsche Marken-, Sozial- und Wirtschaftsgeschichte, bei der man zudem noch auf so illustre Namen wie Theodor Fontane, Walter Benjamin, Henri Nannen, Vicco von Bülow (Loriot), Martin Buchholz, Sönke Wortmann und Ottfried Fischer trifft.
About the Author: Matthias Gerschwitz wurde 1959 in Wuppertal geboren und wuchs in Solingen auf. Nach Abitur und Bundeswehr folgte das Studium der Werbewirtschaft in Pforzheim (1982 bis 1984), das er in Frankfurt am Main fortsetzte und 1987 als Kommunikationswirt abschloss. Von 1984 bis 1991 arbeitete Gerschwitz im Marketing eines mittelständischen Markenartikelunternehmens (delta pronatura) im Raum Frankfurt, von 1991 bis 1992 war er als Product Manager Functional Products bei Firmenich (ein weltweit operierender Konzern der Riechstoff- und Aromenindustrie) in der Nähe von Köln tätig. 1992 machte er sich mit einer Werbeagentur in Berlin selbständig. Seit 2007 schreibt Gerschwitz auch Bücher, z. B. Chroniken, u.a. über die älteste Kneipe Berlin-Charlottenburgs (Molle und Medaille), das Haus seiner Jugend (Das Haus in der Kaiserstraße) und die Kirche seiner Heimatstadt (Mittendrin - Die evangelische Kirche in Solingen-Wald). 2014 erschien Pizza Panorama (Reiseinspirationen vom Gardasee) und 2016 Frischfleisch war ich auch mal - Ein Lesebuch mit Geschichten über den Wandel der Zeiten. Mehr dazu unter http: //www.matthias-gerschwitz.de.


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Product Details
  • ISBN-13: 9783750403369
  • Publisher: Books on Demand
  • Publisher Imprint: Books on Demand
  • Height: 203 mm
  • No of Pages: 190
  • Spine Width: 10 mm
  • Weight: 358 gr
  • ISBN-10: 3750403368
  • Publisher Date: 11 Oct 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Auf den Spuren eines der ältesten deutschen Markenartikel
  • Width: 203 mm


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