Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling
. • The Business Analytics Model.
• Business Analytics at Strategic Level.
• Development and Deployment of Information at the Functional Level.
• Business Analytics at the Analytical Level.
• Business Analytics at the Data Warehouse Level.
• The Company's Collection of Source Data.
• Structuring of a Business Intelligence Competency Center
. • Assessment and Prioritization of BA Projects.
• Business Analytics in the Future.
About The Author:
Gert H.N. Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer centered. He accomplishes this using various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations and other subject matter experts. Jesper Thorlund is a business intelligence consultant and frequent speaker on business intelligence, business analytics and microeconomics throughout Europe.
