About the Book

1 Marketing meets Data Science: Bridging the gap.- 2 Consumer behaviour and marketing fundamentals for business data analytics.- 3 Introducing Clustering with a focus in Marketing and Consumer Analytics.- 4 An Introduction to Proximity Graphs.- 5 Clustering consumers and cluster-specific behavioural models.- 6 Frequent Itemset Mining.- 7 Business Network Analytics: From Graphs to Supernetworks.- 8 Centrality in networks: Finding the most important nodes.- 9 Overlapping communities in co-purchasing and social interaction graphs: a memetic approach.- 10 Taming a Graph Hairball: Local Exploration in a Global Context.- 11 Network-based models for social recommender systems.- 12 Using Network Alignment to Identify Consumer Behaviour Modeling Constructs.- 13 Memetic Algorithms for Business Analytics and Data Science: A Brief Survey.- 14 A Memetic Algorithm for the Team Orienteering Problem.- 15 A Memetic Algorithm for Competitive Facility Location Problems.- 15 Visualizing Products and Consumers: A Gestalt Theory inspired method.- 16 Visualizing Products and Consumers: A Gestalt Theory inspired method.- 17 An overview of Meta-Analytics: The Promise of Unifying Metaheuristics and Analytics.- 18 From Ensemble Learning to Meta-Analytics: A Review on Trends in Business Applications.- 19 Metaheuristics and Classifier Ensembles.- 20 A Multi-objective Meta-Analytic Method for Customer Churn Prediction.- 21 Hotel classification using meta-analytics: a case study with cohesive clustering.- 22 Fuzzy clustering in travel and tourism analytics.- 23 Towards Personalized Data-Driven Bundle Design with QoS Constraint.- 24 A fuzzy evaluation of tourism sustainability.- 25 New Ideas in ranking for Personalised Fashion Recommender Systems.- 26 Datasets for Business and Consumer Analytics.-
About the Author:

Pablo Moscato is co-director of HMRI's Information Based Medicine research program.

He obtained his Bachelor of Science degree from the University of La Plata in Argentina before completing a PhD at the University of Campinas in Brazil. During a postdoctoral position at the California Institute of Technology, he developed a new methodology called 'memetic algorithms' which is now widely used around the world.

Pablo Moscato has made several key advances in personalised medicine over the past 27 years of his career including identifying important biomarkers and hallmarks of cancer and epilepsy. He has also identified gene expression maps for multiple sclerosis and developed algorithms for successfully discovering biomarkers for Alzheimer's disease with high accuracy for predicting the onset of the disease, which was previously thought to be a disease somewhat precarious to predict.

Pablor Moscato has won several prestigious awards including the best paper award at the First European Workshop in Evolutionary Computation and Bioinformatics and has also been an invited keynote speaker at numerous scientific conferences including the Metaheuristics International Conference in Singapore and the Congress of the Chilean Institute of Operations Research in 2011. He has successfully supervised more than 13 PhD candidates to completion and is currently supervising another 12 candidates enrolled at the University of Newcastle. Pablo Moscato has also gained more than $11 million in project grant funding over the past 15 years.

Pablo Moscato is an Australian Research Council (ARC) Future Fellow and Founding Director of the University of Newcastle's Priority Research Centre (PRC) for Bioinformatics, Biomarker Discovery and Information-Based Medicine and also the Newcastle Bioinformatics Initiative.

Natalie de Vries is a Conjoint Research Fellow of the University of Newcastle, Australia and a Business Consultant for Atos; a French multinational IT service and consulting company. She holds a B.Com in Economics, a B.Bus in International Business and Marketing and a first-class Honours thesis in Marketing at the University of Newcastle. She has worked at the University's Priority Research Centre for Bioinformatics, Biomarker Discovery and Information-Based medicine (CIBM), which was later re-branded as the group of Life and Economy Applications of Data Science (LEADS). Here she conducted interdisciplinary research with computer scientists in the field of computational social science and she was in charge of the centre's outgoing communications to the general and online community and engaged with private donors of the centre.

Natalie's research publications encompass computational social science, marketing, online consumer behaviour, social media, clustering, network analytics and related areas. In her consultancy work she focuses on digital transformation projects, AI and analytics projects and implementations in the retail and telecom sectors.