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Business Development for Dummies

Business Development for Dummies


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About the Book

Growing a small business requires more than just sales

Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.

Realising that you can't just hire a sales guy and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.

  • Learn the core concepts of business development, and how it differs from sales
  • Build a practical, step-by-step business development strategy
  • Incorporate marketing, sales, and customer management in general planning
  • Develop and implement a growth-enhancing partnership strategy

Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.


About the Author:

Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.


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Product Details
  • ISBN-13: 9781118962718
  • Publisher: For Dummies
  • Publisher Imprint: For Dummies
  • Depth: 25
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Width: 188 mm
  • ISBN-10: 1118962710
  • Publisher Date: 20 Apr 2015
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 432
  • Series Title: For Dummies
  • Weight: 775 gr


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