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Business Economics

Business Economics


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About the Book

A trend setting book in the field of Economics, by an author of pioneering contributions in varied disciplines. The present volume is written in a simple and lucid style to equip the reader with a toolkit of economic analysis. (Part-1) reviews the established Concepts and Techniques before venturing into applications of business decisions. (Part-2) is designed for a thorough Microeconomic Analysis of Business Units. Macroeconomic Analysis forms the subject matter in Part-3. Keeping in mind, the latest developments in economic theory and the complex dynamics of the economic world, the author evaluates present day Business Ethics. Considering the growing spate of \'Economic Offences\', in and around the world of business and government, the debate and discussion of this issue will certainly interest the readers (Part-4). Theory is substantiated by not only cases but also a monologue encompassing the current state of economics, economists and economies. The book aims to be a reference manual for the students of MBA, PGDBM, M Com, MBE, BBA, BBS, CA, ICWA and other courses related to management and business studies. Contents include: Part 1 Concepts And Techniques Business and Economics / Forms and Facets of Business Organisation / Forms and Fallacies of Economic Analysis / Basic Concepts and Precepts / Basic Tools and Techniques of Economic Analysis / Part 2 Microeconomic Analysis Of Business Units Market Analysis / Consumption and Demand Analysis / Production and Supply Analysis / Cost Analysis / Industry and Market Structure Analysis / Theory and Models of Firm and Industry / Business Risks and Uncertainty Analysis / Part 3 Macroeconomic Analysis Of Business Environment Macroeconomic Environment of Business / Macroeconomic Concepts of Stocks and Flows / Macroeconomic Analysis / Macroeconomic Problems of Fluctuations and Growth / Government and Business: Macroeconomic Policy Matters / Part 4 Overview And Integration Foundations of Economic Analysis / Business Ethics and Economic Offences / Business Cases


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Product Details
  • ISBN-13: 9788174462152
  • Publisher: Excel Books
  • Publisher Imprint: Excel Books
  • Height: 240 mm
  • Width: 155 mm
  • ISBN-10: 8174462155
  • Publisher Date: 01 Aug 2002
  • Binding: Paperback
  • No of Pages: 622


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