The Business of Ethnography by Brian Moeran at Bookstore UAE
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The Business of Ethnography

The Business of Ethnography


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About the Book

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
About the Author: Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.


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Product Details
  • ISBN-13: 9781845201951
  • Publisher: Berg Publishers
  • Publisher Imprint: Berg Publishers
  • Depth: 13
  • Language: English
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 417 gr
  • ISBN-10: 1845201957
  • Publisher Date: 03 Feb 2005
  • Binding: Paperback
  • Height: 232 mm
  • No of Pages: 238
  • Series Title: English
  • Sub Title: Strategic Exchanges, People, And Organizations
  • Width: 158 mm


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