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Business Marketing (Special Indian Edition)

Business Marketing (Special Indian Edition)


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About the Book

The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships.

Table of Contents:
PART 1: POLITICAL ECONOMY, DEVELOPMENT ECONOMICS, GOVERNMENT AND SOCIETY Chapter1. Economic Systems Chapter 2. Economic Growth and Development PART II: INDIAN ECONOMY AND BUSINESS ENVIRONMENT Chapter 3. Anatomy of Indian Economy Chapter 4. Globalization and Business Environment PART III: BUSINESS ENVIRONMENT IN THE INDUSTRIAL SECTOR Chapter 5. Industrial Sector-Past, Present and Future Chapter 6. Industry Analysis-Textiles, Electronics and Automobiles Chapter 7. Industry Analysis-FMCG, Chemicals and Pharmaceuticals PART IV: ECONOMIC POLICIES Chapter 8. Privatization-Problems and Prospects Chapter 9. Fiscal Policy,Union Budget and Taxation Chapter 10. Monetary Policy and Banking Sector Reforms PART V: TECHNOLOGY AND BUSINESS ENVIRONMENT Chapter 11. Technological Environment: Developments in the Banking Sector PART VI: INVESTMENT ENVIRONMENT, OPPORTUNITIES AND INDICATORS: LEGAL AND REGULATORY SYSTEMS Chapter 12. Capital Market, Stock Exchanges and Present Scenario Chapter 13. Legal Environment of Business, Mergers and Acquisitions PART VII: INTERNATIONAL BUSINESS, ENVIRONMENT AND EXTERNAL SECTOR Chapter 14. WTO, Agreements and Current Issues Chapter 15. India?s Trade Policy Chapter 16. External Sector-Bop, Currency Convertibility, ADR-GDRs and FEMA Chapter 17. Global Outsourcing: Trends and Debate PART VIII: SOCIAL ENVIRONMENT Chapter 18. Social Environment in India and China Chapter 19. Corporate governance and Corporate Social Responsibility PART IX: GLOBAL ECONOMY AND BUSINESS ENVIRONMENT Chapter 20. Business Environment in Europe Chapter 21. Business Environment in SAARC Countries Chapter 22. Business Environment in South America Chapter 23. Business Environment in North America


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Product Details
  • ISBN-13: 9780070220911
  • Publisher: Tata Mcgraw Hill
  • Publisher Imprint: Tata Mcgraw Hill
  • Edition: 3
  • No of Pages: 688
  • ISBN-10: 0070220913
  • Publisher Date: 2008
  • Binding: Paperback
  • Language: English
  • Weight: 961.62 gr

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