Business Okosystem Design
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Business Okosystem Design

Business Okosystem Design


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About the Book

Das Zeitalter der Business Okosysteme lost die traditionelle Sichtweise auf Geschaftsmodelle ab. Bis 2030 werden mehr als 30% der weltweiten Umsatze in Business Okosystemen erwirtschaftet werden. Die neuen Business Okosysteme in Europa haben heute meist noch einen nationalen Charakter. Asien und Nordamerika haben bislang das Potenzial, mit einer hohen Affinitat zu digitalen Geschaftsmodellen hier eine Vorreiterrolle einzunehmen. Verschiedene Studien zeigen, dass sich neben den bereits bekannten Super-Plattformen neue Okosysteme formieren, die maßgeblich hierzu beitragen. Weltweit werden voraussichtlich 15 bis 20 dominante Business Okosysteme den Takt vorgeben. Zudem zeichnet es sich ab, dass sich zahlreiche nationale und lokale Okosysteme formieren, um in Nischen oder in bestimmten Regionen dem Kunden ein einmaliges Wertversprechen bereitzustellen. Fur Unternehmen stellt sich fur die Gestaltung und Realisierung die Frage, ob ein passendes Okosystem selbst zu initialisieren ist oder ob man Teil von einem bestehenden Okosystem wird. In beiden Fallen ist man Teil der Wertschopfung, um eine gemeinsam getragene Value Proposition mit den anderen Akteuren im Okosystem zu realisieren. Grundvoraussetzungen fur die Partizipation in Okosystemen sind sowohl ein großes Vertrauen in die anderen Akteure im System als auch gemeinsame Werte, Vorstellungen und Ambitionen der teilnehmenden Unternehmen. Daruber hinaus benotigt die Initialisierung eines Okosystems finanzielle Ressourcen, von der ersten Idee bis zur Skalierung des Systems. Kosten sind hier primar Aufbau- und Koordinationsaufwande, die neben Ausgaben fur Technologien und Schnittstellen anfallen. Das Buch "Business Okosystem Design" zeigt die aktuellen Entwicklungen auf und stellt ein Vorgehensmodell vor, welches erlaubt, die Moglichkeiten von Unternehmen im Kontext von Business Okosystemen iterativ zu erarbeiten.


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Product Details
  • ISBN-13: 9783800663361
  • Publisher: Na
  • ISBN-10: 3800663368


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