"Business Planning Made Simple: Creating A Strategic Guide For Your Success Journey" is an important book that many salespeople and business owners need to read and use. It takes you through your business in a series of steps designed to get you to look at, question, and answer for yourself as to why you do what you do, why you opened your business, how you fill a need, what it takes to keep you going, your market position, resources you need to acquire or use, personnel you need to help you, your business model for making decisions, your vision and mission, your goals and objectives, and other key aspects of your business. This is not a boilerplate or "fill-in-the-blanks" template approach to writing a business plan. Neither is it intended to be an in-depth financial analysis or prospectus. It is designed for you to create a very simple, compelling, day-to-day guide for running your business and being a success in what you do. Write it in your own words. It is your guide - no one else's. Keep this book handy until your write your plan. Then keep your plan as a ready reference to be the guide that it is meant to be. The reason more businesspeople do not have a written plan is because they don't know how to approach it or what it should look like when it's done. Many simply don't commit the time to prepare one because they don't understand the benefits of the planning process. Those questions and more are answered for you here. This book covers the essentials of business planning in 10 chapters: 1 -"Why Should You Plan?" 2 - "Planning Is Not A High Priority," 3 - "What Does A Plan Look Like?" 4 - "Beginning With A Vision," 5 - "Condensing It To A Mission," 6 - "Determining A Business Model," 7 - "Setting Goals," 8 - "Writing Your Plan," 9 - "Sharing Your Plan," and 10 - "Using Your Plan." This book save you time, money, and energy by being more focused in what you undertake.
About the Author: Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM, of Hoffacker Associates LLC, West Palm Beach, Florida is an award-winning new home sales trainer, real estate sales coach, blogger, writer, award-winning photographer, marketing consultant, accessibility consultant, real estate broker, and best-selling instructional sales books author. He is an active member of the National Association of Home Builders (NAHB), National Sales & Marketing Council (NSMC), Remodelers Council (NAHBR), Florida Home Builders Association (FHBA), and the Florida Atlantic Building Association (FABA). His services are designed to help homebuilders, remodelers, Realtors, onsite new home salespeople, sales managers, suppliers, vendors, and professionals improve their market position, profitability, sales process, and effectiveness through coaching, strategies, planning, and techniques. We want you to be professional, to enjoy what you are doing, and to be successful at it. You take pride in what you do, and we take pride in any association that we have with you and your business. In fact, one of the characteristics that sets us apart from other consultants is that we are willing to take ownership of your issues to work through them and help you resolve them. That's why Steve has prepared a series of books to help people excel in their sales endeavors. One of the keys to increased production and profitability is our innovative customer connection program of lead generation, customer ratings, social networking, and post-visit contact (trademarked by Steve Hoffacker) that let you reach out to potential customers, attract new leads, identify those people who are ready to make a decision, and maintain appropriate contact with others who need more time. As a result, you will be making sales that otherwise might not have happened, and we can help you eliminate unnecessary expenditures of time, money, and energy in the process. He publishes many blogs and articles for salespeople. Steve received the 2007 "IRM (Institute of Residential Marketing) President's Award," the 2008 "Trina Ripley Award for Excellence in Education Award" from IRM, and the 2012 "Bill Molster Award" for excellence in education from the NSMC. Steve offers much of the material found in his books in live half-day and longer workshops.