Business and Professional Communication -Bookswagon
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Business and Professional Communication

Business and Professional Communication


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About the Book

Gain the knowledge and skills you need to move from interview candidate, to team member, to leader with this fully updated Fourth Edition of Business and Professional Communication by Kelly M. Quintanilla and Shawn T. Wahl. Accessible coverage of new communication technology and social media prepares you to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers you to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.

New to the Fourth Edition:

  • A New Introduction for Students introduces the KEYS process to you and explains the benefits of studying business and professional communication.

  • Updated chapter opening vignettes introduce you to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey's 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek's How Great Leaders Inspire Action TED talk, and the keys to Southwest Airlines' success.

  • An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative.


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Product Details
  • ISBN-13: 9781506369587
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: SAGE Publications, Inc
  • Height: 254 mm
  • No of Pages: 464
  • Spine Width: 0 mm
  • Weight: 160 gr
  • ISBN-10: 1506369588
  • Publisher Date: 29 Jan 2019
  • Binding: Loose-leaf
  • Language: English
  • Returnable: Y
  • Sub Title: Keys for Workplace Excellence
  • Width: 203 mm


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