Business Research by Dr Gopal Sundaran Sagaran - Bookswagon
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Business Research

Business Research


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International Edition


About the Book

This book is written with the following audience in mind. If you intend to start a research project first without undertaking the cumbersome course in research methodology due to constraints If you want to know fast on how to write the start and end of each part of the research process If you need a quick reference on the likely sequence of a research process and terms related to business research If you need a quick reference on how to analyze data including use of appropriate statistical test and interpret test output If you need to create simple models including structural and linear models with use of software like Excel and SPSS If you intend to use scales, the appropriate use of Likert scales and others and ways data are analyzed Overall, if you need a 'feel good' book to be kept by your side when you undertake a research assignment; be it a small semester research project, a dissertation or a thesis To help on this, The Table of Content has a Quick Reference Index, dedicated to (a) Research Process, Terms and Illustration, (b) Statistical Test Illustrated, (c) Reference to Analysis Terms
About the Author: Dr. Sagaran GOPAL received his graduate and post graduate studies from UK, Australia and Malaysia. He had taught for the Royal Commission Colleges and Universities in Yanbu, KSA, for the past nine years and held the post of Assistance Professor. He taught Research Methods as a teaching unit and supervised students' dissertations. He had also taught Statistical Analysis and Quantitative Analysis for the e-MBA program of Indianapolis University, USA, at Yanbu Campus. Currently, he is the research supervisor and teaches business subjects in a private university and college in Malaysia. He also conducts data management workshops and is an external/internal examiner of research students. His research interest includes time series analyses of stock markets where he has a few papers published


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Product Details
  • ISBN-13: 9781518847080
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 254 mm
  • No of Pages: 248
  • Series Title: English
  • Sub Title: A Practical Approach
  • Width: 203 mm
  • ISBN-10: 1518847080
  • Publisher Date: 30 Oct 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 739 gr


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