Business Statistics for Competitive Advantage with Excel 2019 and Jmp
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Business Statistics for Competitive Advantage with Excel 2019 and Jmp

Business Statistics for Competitive Advantage with Excel 2019 and Jmp


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About the Book

1. Statistics for Decision Making and Competitive Advantage.- 2. Describing your Data.- 3 Hypothesis Tests and Confidence Intervals to Infer Population Characteristics and Differences.- 4. Simulation to Infer Future Performance Levels Given Assumptions.- 5. Simple Regression for Long Range Forecasts.- 6. Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression.- 7. Indicator Variables.- 8. Presenting Statistical analysis Results to Management.- 9. Nonlinear Regression Models.- 10. Logit Regression for Bounded Dependent Variables.- 11. Building Multiple Regression Models.- 12. Model Building and Forecasting with Multicollinear Time Series.-13. Association between Two Categorical Varaibles: Contingency Analysis with Chi Square.- 14. Conjoint Analysis and Experimental Data.

About the Author: Cynthia Fraser received her Ph.D. in marketing and econometrics from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches business statistics. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Psychology and Marketing, Journal of International Business Studies, and Journal of Applied Social Psychology.


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Product Details
  • ISBN-13: 9783030203733
  • Publisher: Springer International Publishing
  • Publisher Imprint: Springer
  • Height: 279 mm
  • No of Pages: 417
  • Spine Width: 22 mm
  • Weight: 1015 gr
  • ISBN-10: 3030203735
  • Publisher Date: 13 Aug 2019
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Basics, Model Building, Simulation and Cases
  • Width: 210 mm


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Business Statistics for Competitive Advantage with Excel 2019 and Jmp
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