Business-Handbuch Vietnam by Elisabeth Springler
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Business-Handbuch Vietnam

Business-Handbuch Vietnam


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About the Book

Vietnam ist eines der interessantesten Länder für Geschäftstätigkeit - so erreicht Vietnam 2012 im FDI Confidence Index weltweit den 14. Platz unten den als am attraktivsten geltenden Ländern für Direktinvestitionen. Das Buch soll Unternehmen den wirtschaftlichen Einstieg in Vietnam erleichtern. Es werden wirtschaftliche, politische und geographische Basisinformationen dargestellt sowie Grundlagen und Informationen zu den möglichen Formen von Geschäftstätigkeit aufgezeigt. Durch das Vermitteln von interkulturellem Know-how soll der Einstieg ins Geschäftsleben in Vietnam, der Umgang mit Geschäftspartnern und Behörden und das Personalmanagement erleichtert werden. Fallstudien und Branchenportraits zeigen Branchen mit besonderen Potenzialen auf. Die Ergebnisse einer Studie (durchgeführt in Vietnam, Deutschland und Österreich) mit ca. 25 österreichischen und deutschen Unternehmen mit Erfahrung in Vietnam, welche bei den genannten Bereichen jeweils im thematischen Zusammenhang darstellt werden, geben dem Leser/der Leserin einen praxisnahen Einblick in die Potenziale wie auch die Herausforderungen bei einer Geschäftstätigkeit in Vietnam. ​
About the Author:

Dr. Nathalie Homlong ist Associate Professor für Wirtschaftsgeografie am Institut für Planung und Administration am Volda University College, Norwegen.

Dr. Elisabeth Springler ist Ökonomin und Leiterin der Studiengänge Europäische Wirtschaft und Unternehmensführung (BA & MA) der Fachhochschule des bfi Wien.

Die Autorinnen haben bereits den Markteintritt China und Indien mit Publikationen begleitet.


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Product Details
  • ISBN-13: 9783834944283
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 239 mm
  • No of Pages: 209
  • Series Title: German
  • Sub Title: Das VietnamgeschSft Erfolgreich Managen: KulturverstSndnis, Mitarbeiterfnhrung, Recht Und Finanzierung
  • Width: 168 mm
  • ISBN-10: 3834944289
  • Publisher Date: 20 Sep 2013
  • Edition: 2013 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 458 gr


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