Businessplan Mobillig GmbH by Marcel Daum at Bookstore UAE
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Businessplan Mobillig GmbH

Businessplan Mobillig GmbH


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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, Fachhochschule Braunschweig / Wolfenbüttel; Standort Wolfenbüttel, Veranstaltung: Existenzgründung, Sprache: Deutsch, Abstract: Der Bussinesplan der Mobillig GmbH beschreibt die Geschäftsidee zur Gründung eines eigenen Telekommunikationsunternehmens. Die Voraussetzungen hierfür, wurden durch die Liberalisierung des deutschen Telekommunikationsmarktes Ende der 80er-Jahre geschaffen. Das Kundenpotential war enorm und wurde schnell neu aufgeteilt, wobei ein Großteil der Kunden weiterhin beim einstigen Monopolisten, der Deutschen Telekom AG, bis heute blieb. Dies lag unter anderem daran, dass der Aufbau eigener Netze in Regionen mit geringer Bevölkerungsdichte sich als unrentabel herausstellte. Das durch die RegTP (Regulierungsbehörde für Telekommunikation und Post) eingeführte Call by Call-Verfahren und Pre-Selection-Verfahren sorgte für einen Chancenausgleich zwischen den Anbietern. Dadurch war es jedem Kunden der Deutschen Telekom AG (DTAG) möglich, sich über eine Einwahlnummer einen anderen Anbieter auszusuchen bzw. die Einwahlnummer direkt bei der DTAG hinterlegen zu lassen. Die Geschäftsidee der Mobillig GmbH ist genau darauf ausgerichtet - sie wird Telekommunikationsdienstleistungen unter eigenem Namen und auf eigene Rechnung regional anbieten und sich auf mittlerer Sicht in diesem Markt etablieren. Im Telekommunikationsmarkt ist eine richtige Positionierung und Marketingstrategie überaus wichtig, daher orientiert sich die Zielgruppe der Mobillig GmbH an den Privatkunden im Großraum Braunschweig. Diesen Kunden wird eine Preisersparnis von 25% geboten im Vergleich zur DTAG. Das Umsatzpotential liegt dabei im Durchschnitt bei 30 pro Privatkunde (siehe Liquiditätsplan). Die Mobillig GmbH wird keine eigene Netzinfrastruktur aufbauen. Sie wird am Markt als Reseller (siehe Erläuterung Reseller) tätig sein. Dazu schließt sie mit einem Carrier (siehe Erlä


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Product Details
  • ISBN-13: 9783638663014
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3638663019
  • Publisher Date: 23 Jul 2007
  • Height: 210 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 118 gr


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