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Buying Into Fair Trade

Buying Into Fair Trade


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About the Book

Stamped on products
from coffee to handicrafts, the term "fair trade" has quickly become one of
today's most seductive consumer buzzwords. Purportedly created through fair
labor practices, or in ways that are environmentally sustainable, fair-trade
products give buyers peace of mind in knowing that, in theory, how they shop
can help make the world a better place. Buying
into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade
shoppers think about their own altruism within an increasingly global economy.

Using over 100 interviews with
fair-trade consumers, national leaders of the movement, coffee farmers, and
artisans, author Keith Brown describes both the strategies that consumers use
to confront the moral contradictions involved in trying to shop ethically and the
ways shopkeepers and suppliers reconcile their need to do good with the
ever-present need to turn a profit. In addition to his in-depth analysis of the
fair-trade market, Brown also provides a how-to chapter that outlines
strategies readers can use to appear altruistic.This chapter highlights the ways that
socially responsible markets have been detached from issues of morality. A
fascinating account of how consumers
first learn about, understand, and sometimes ignore the ethical implications of
shopping, Buying into Fair Trade sheds
new light on the potential for the fair trade market to reshape the world into
a more socially-just place.


About the Author: Keith Brown is Professor and Chair of Sociology and Criminal Justice at Saint Joseph's University. He is the author of Buying into Fair Trade: Culture, Morality and Consumption (NYU Press, 2013).


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Product Details
  • ISBN-13: 9780814725375
  • Publisher: New York University Press
  • Publisher Imprint: New York University Press
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 344 gr
  • ISBN-10: 0814725376
  • Publisher Date: 15 Apr 2013
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 199
  • Series Title: English
  • Sub Title: Culture, Morality, and Consumption
  • Width: 152 mm


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