Cómo participar en ferias comerciales
Cómo participar en ferias comerciales

Cómo participar en ferias comerciales


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International Edition


About the Book

Participar en una feria comercial es una de las mejores estrategias de marketing para una empresa, ya que en ella se reúnen todos los agentes de un sector, aporta visibilidad, ofrece la posibilidad de conseguir nuevos clientes y proveedores, y permite conocer a la competencia. Sin embargo, asistir a una feria requiere una planificación previa para conseguir un óptimo resultado. Si se improvisa, se perderán grandes oportunidades. Por ello, es imprescindible diseñar una estrategia y un plan de actuación, y gestionar toda la información que se obtenga de la experiencia.

Esta guía práctica ofrece las herramientas para obtener el mejor resultado. Está estructurada en tres bloques temáticos: la organización previa, el desarrollo de la feria y las técnicas para rentabilizar la asistencia. En cada capítulo se examina un factor clave, como el presupuesto, la planificación temporal, la documentación necesaria, la elección del estand apropiado o el plan de publicidad más conveniente.

La claridad y sencillez de este libro le permitirán elegir la feria más adecuada para conseguir los objetivos específicos de su empresa. Contiene un test de autoevaluación que le ayudara a retener los conocimientos necesarios para asegurar el éxito de su participación en una feria.


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Product Details
  • ISBN-13: 9788416171484
  • Publisher: Marge Books
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 231 gr
  • ISBN-10: 8416171483
  • Publisher Date: 18 Jan 2024
  • Height: 210 mm
  • No of Pages: 144
  • Spine Width: 8 mm
  • Width: 150 mm


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