Call-In-Shows im deutschen Fernsehen by Susan Sonnenschein
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Call-In-Shows im deutschen Fernsehen

Call-In-Shows im deutschen Fernsehen


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About the Book

Inhaltlich unveränderte Neuauflage. Einschalten, Anrufen, Gewinnen! Interaktive Gewinnspielshows - Call-In-Shows- sind heute auf beinahe jedem Sender zu sehen. Sie bilden eines der er-folgreichsten Segmente im TV, gleichzeitig eines der am meist kritisierten und polarisierenden TV- Formate. Das vorliegende Buch bietet eine sachliche und übersichtliche Zusammenstellung von Programminhalten und Erfolgs-faktoren. Essentielle Grundlagen und Anwendungen werden erklärt und das Geschäft mit dem Spiel verständlich dargelegt. Umfangreiche Analysen der be-liebtesten Spiele, verschiedenster Spielmodi und potentieller Gewinne zeigen die längst gewachsene Professionalität und legen bisher unaus-ge-schöpftes Potential offen. Zahlreiche Abbildungen und Screenshots ergänzen und illustrieren die ausgewählten Beispiele auf treffende Weise. Dieses Buch richtet sich an Entscheidungsträger im Medienbereich und alle, die an der Entwicklung interaktiver Gewinnspiele interessiert sind. Das Buch dient als Anregung zu einer weniger emotionalen und mehr objektiven Auseinander-setzung, um die Chancen dieses Geschäftsmodells für niveauvolle Unter-haltung nicht verstreichen zu lassen.


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Product Details
  • ISBN-13: 9783639419238
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 196
  • Spine Width: 11 mm
  • Width: 152 mm
  • ISBN-10: 3639419235
  • Publisher Date: 28 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 344 gr


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