Campañas de color
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Campañas de color

Campañas de color


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About the Book

En el México de 2024, cada punto porcentual -basados en el patrón de electores- es de unos 620 mil votos efectivos. Esto significa que si usted, candidato o candidata, está 10 puntos porcentuales por debajo de quien encabeza la contienda y dispone de 10 días para remontar una elección, tendrá que hacer cambiar de opinión a 620 mil votantes diarios para invertir el resultado. Sí, digámoslo como es: muy ingenuo, tan ingenuo como seguir creyendo que unas elecciones se siguen ganando del modo en el que se hacía en Roma hace más de dos mil años... y sin embargo, por difícil que sea creerlo, muchas de las actuales campañas políticas se siguen haciendo de ese modo.
En Campañas de color, Andrés Elías hace una crítica de los actuales modelos de campañas electorales y ensaya un modelo de estrategia política creado a partir del éxito demostrado de las redes sociales y su nueva horda de celebridades: influencers capaces de crear enormes granjas de seguidores y cuya ganancia secundaria suele cifrarse en millones de dólares. ¿Es posible un modelo así para el político actual? Andrés Elías propone en esta obra un cambio de paradigma viable, no una quimera, sino un arquetipo posible con infinitas posibilidades que faciliten nuestros propósitos más ambiciosos, más visionarios y más alucinantes.

***

Andrés Elías
Estratega general de campañas electorales y comunicación de gobierno. Es autor de 10 libros sobre comunicación política. Fundador de la escuela online de marketing político Canvas, la consultora política Elías & Associates, la agencia de creatividad Facu. Es creador de Datametrix, una herramienta de Social Listening que ofrece a sus clientes la posibilidad de monitorear la conversación digital en torno a sus perfiles públicos.
Ganador de varios premios internacionales por sus diversas campañas políticas. Ha colaborado con prestigiosas universidades como la prestigiosa Universidad ESAN de Perú, La UNAM de México y la fundación alemana Konrad Adenauer. En Washington D.C es fundador de la Asociación Internacional de Consultores Político Digitales (AICODI). También es fundador de la comunidad más grande de comunicación política alrededor del mundo: COMPOLERS. Ha dirigido más de 100 campañas en México y en el resto del continente, trabajando en todos los países de Latinoamérica (excepto Nicaragua).


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Product Details
  • ISBN-13: 9798880276370
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: En la mente de los nuevos electores latinoamericanos
  • Width: 140 mm
  • ISBN-10: 8880276379
  • Publisher Date: 01 Mar 2024
  • Height: 216 mm
  • No of Pages: 146
  • Spine Width: 9 mm
  • Weight: 245 gr


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