Cases in Advertising and Marketing Management - Bookswagon
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Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management


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About the Book

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.
About the Author: Edd Applegate is professor of advertising at Middle Tennessee State University. He has written several books, including Strategic Copywriting: How to Create Effective Advertising. Art Johnsen is managing partner at Locomotion Creative in Nashville, Tennessee, which he co-founded in 1998. He received his M.B.A. from the University of Virginia.


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Product Details
  • ISBN-13: 9780742538351
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Height: 236 mm
  • No of Pages: 232
  • Series Title: English
  • Sub Title: Real Situations for Tomorrow's Managers
  • Width: 194 mm
  • ISBN-10: 0742538354
  • Publisher Date: 12 Oct 2006
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 879 gr


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