Cases in Strategic Management: Creativity and Innovation Perspective
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Cases in Strategic Management: Creativity and Innovation Perspective

Cases in Strategic Management: Creativity and Innovation Perspective


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About the Book

This case book provides comprehensive coverage of various themes dealt with during teaching and
learning of strategic management. It includes 19 carefully researched cases on contemporary themes like
creativity and innovation and issues like IPL. This book will serve as an excellent companion to leading
text books on the subject. The book can also be used in managerial programs for executives.

Salient Features:
• 19 cases covering different themes of strategic management
• Cases based on contemporary themes
• Cases in Indian context

About the Author

Dr. Sanjay Dhir, Department of Management Studies, IIT Delhi Dr. Swati Dhir, Indian Institute of Management, Ranchi Prof. Sushil, Department of Management Studies, IIT Delhi



Table of Contents:
Case 1: Backpacker's Hostel Case 2: Passionate Zomans Case 3: Dr Reddy Laboratories Case 4: Linking the World's Professionals Case 5: Airtel Zero Case 6: Button Dabao, Truck Bulao Case 7: Mahindra Renault Joint Venture Case 8: Micromax: Leveraging Scales Case 9: On-Demand Logistics: Shipsy Case 10: Smart+Activity Case 11: Videocon: Rise From the Ashes Case 12: Indian 'Starbucks' Case 13: Emami: Establishing Manufacturing Plant Overseas Case 14: Flipkart: Amazon of India Case 15: Hero MotoCorp: Manufacturing Happiness on a Global Scale Case 16: The IPL Era Case 17: AutoNcab: Redefining Travelling Case 18: Greymeter Case 19: Routofy: Building a Systemic Innovation Capability


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Product Details
  • ISBN-13: 9789385965746
  • Publisher: McGraw Hill Education (India) Pvt Ltd.
  • Binding: Paperback
  • No of Pages: 240
  • ISBN-10: 9385965743
  • Publisher Date: June,2016
  • Edition: 1

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