Cause Related Marketing by Sue Adkins at Bookstore UAE
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Cause Related Marketing

Cause Related Marketing


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About the Book

Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.



Product Details
  • ISBN-13: 9780750644815
  • Publisher: Taylor & Francis Ltd
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 19 mm
  • Weight: 508 gr
  • ISBN-10: 0750644818
  • Publisher Date: 22 Sep 1999
  • Height: 233 mm
  • No of Pages: 307
  • Series Title: English
  • Sub Title: Who Cares Wins
  • Width: 160 mm


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