Buy Cex Sells Book by Beate Van Dongen from book shop
Home > Cex Sells
Cex Sells

Cex Sells


     0     
5
4
3
2
1



Available


About the Book

Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products. A focus on the customer experience is needed.
A lot of companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice.

'CEX SELLS' is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also describe what is needed in the organization to be able to deliver and manage that desired experience.

They show how front-runners worldwide have optimized their customer experience, and what other companies should learn from that. A book that will definitively inspire you to improve your own customer experience!

About the Author: Deborah Wietzes (1979) is senior manager customer experience at VODW. For the past 11 years, she has supported a broad range of national and international companies to become more customer-centric. She defines their current customer journeys, optimizes them and transforms organizations to maximize business results. Existing and new customer insights are always the foundation and Deborah translates these together with her clients and customers into unexpected, impactful concepts. She regularly lectures on customer experience during seminars or at universities. Deborah gets energy from 'new'; new people, new places, new environments and new challenges. This, together with the fast diversity of industries and countries she operates in, leads to a broad collection of inspirational examples, of which only a fraction is included in this book. Beate van Dongen Crombags (1973) is one of the owners of the consultancy firm VODW. She is specialized in optimizing the dialogue between companies and customers. Beate advises companies on customer experiences, digital transformations and the structure of multichannel organizations. Beate aims for the top: both literally in the mountains as well as figuratively in her work together with her clients and their customers. She always starts at what makes customers tick and translates this into futureproof, sustainable and pragmatic solutions. Beate publishes articles and teaches at Nyenrode University. In her role as jury member of the National Contact Center Awards she evaluates leading contact center cases in the Netherlands. Beate has been voted several time as one of the 100 top marketers of the Netherlands. In 2015 Deborah and Beate together successfully wrote a Dutch book on customer experience, which was rewarded second-best Marketing Book of 2015 in the Netherlands. This book was published by Van Duuren Media and approximately 2500 copies were sold.


Best Sellers



Product Details
  • ISBN-13: 9789063694449
  • Publisher: Bis Publishers
  • Publisher Imprint: Bis Publishers
  • Height: 208 mm
  • No of Pages: 176
  • Series Title: English
  • Sub Title: New Inspiration for Valuable Customer Experiences
  • Width: 211 mm
  • ISBN-10: 906369444X
  • Publisher Date: 23 Jan 2018
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 548 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Cex Sells
Bis Publishers -
Cex Sells
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Cex Sells

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!