Chancen und Risiken des Franchisings by Alexander Iliasa
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Chancen und Risiken des Franchisings

Chancen und Risiken des Franchisings


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About the Book

Das Konzept des Franchisings wird in Deutschland bereits seit über 30 Jahren praktiziert und hat sich mit einem letztjährigen Branchenumsatz von mehr als 60 Milliarden Euro zu einem dementsprechend bedeutenden Wirtschaftsfaktor entwickelt. Viele Existenzgründer wählen den Beitritt eines Franchise-Systems für ihre Unternehmensgründung, zahlreiche Unternehmen ergänzen ihren Vertrieb um den Absatzkanal "Franchising" und einige national erfolgreiche Konzepte multiplizieren sich via Franchising auf internationaler Ebene. Dieses Buch handelt von der Thematik des Franchisings im Allgemeinen, den konzeptionellen Chancen und Risiken im Wesentlichen und den systemspezifischen Chancen und Risiken eines Praxisbeispiels im Speziellen. Im ersten, dem theoretischen Teil werden die Grundlagen des Franchise-Konzeptes beschrieben. Im zweiten, dem themenspezifischen Teil wird ein Überblick über franchise-relevante Chancen und Risiken aus multiperspektivischer Sicht verschafft und um systemtypische Aspekte hinsichtlich des Praxisbeispiels "global office" ergänzt. In einem Fazit werden die zentralen Ergebnisse dieses Werkes kritisch erörtert und mit einem Themenausblick komplettiert.
About the Author: Alexander Iliasa (B.A.) wurde 1982 in Bukarest geboren. Sein Studium der Betriebswirtschaft an der Hochschule für Oekonomie und Management (FOM) schloss der Autor im Jahre 2013 mit dem akademischen Grad des Bachelor of Arts (B.A.) ab. Vor seinem Studium sammelte der Autor mehrjährige Praxiserfahrungen im Einzelhandel, in der Gastronomie, im Vertrieb und in der Versicherungsbranche, bevor er sich im Alter von 24 Jahren für das Fernziel des akademischen Grades entschied.


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Product Details
  • ISBN-13: 9783842896390
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 154 gr
  • ISBN-10: 3842896395
  • Publisher Date: 11 Apr 2013
  • Height: 210 mm
  • No of Pages: 78
  • Series Title: German
  • Sub Title: Theoretische Grundlagen und Praxisbezug
  • Width: 148 mm


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