Chancen Und Risiken Moglicher Veranderungsprozesse Im Firmenkundengeschaft Ostdeutscher Kreditgenossenschaften
Chancen Und Risiken Moglicher Veranderungsprozesse Im Firmenkundengeschaft Ostdeutscher Kreditgenossenschaften

Chancen Und Risiken Moglicher Veranderungsprozesse Im Firmenkundengeschaft Ostdeutscher Kreditgenossenschaften


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About the Book

Die deutschen Banken befinden sich seit Anfang 2002 in einer Struktur- und Ertragskrise -- stark betroffen sind die Volks- und Raiffeisenbanken. Als besonders existenzgefahrdend fur die Banken erweisen sich die Probleme in den Neuen Bundeslandern. Professionelle Losungen sind daher dringend erforderlich. Carsten Krauss bietet deshalb in seinem Buch Methoden, Instrumente und wertvolle Hinweise zum erfolgreichen Umbau des Firmenkundengeschafts an. Der Leiter der Abteilung Firmenkunden einer grossen westdeutschen Kreditgenossenschaft und langjahriger Kenner der Praxis hat das Firmenkundengeschaft ostdeutscher Volks- und Raiffeisenbanken grundlich analysiert und als Losungsansatz ein geschlossenes Vertriebsrestrukturierungskonzept entwickelt. Im Mittelpunkt steht der Firmenkundenbetreuer und seine Kompetenzen. Als erfolgskritisch identifiziert der Autor die Faktoren {"Beziehungskompetenz," {"Betreuungskompetenz" und {"Vertriebskompetenz." Erganzend wurde der Erfolgsfaktor {"Veranderungskompetenz" ermittelt. Die Ergebnisse dieser Arbeit sollen mit dazu beitragen, die genossenschaftlichen Starken konsequenter als bisher zu nutzen und die Kreditgenossenschaften aus dem Ertragstal herauszufuhren. Mit diesem Buch wendet sich der Autor gleichermassen an Wissenschaftler und Praktiker im Bankgeschaft.


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Product Details
  • ISBN-13: 9783832503253
  • Publisher: Logos Verlag Berlin
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Width: 169 mm
  • ISBN-10: 3832503250
  • Publisher Date: 18 Sep 2003
  • Height: 240 mm
  • No of Pages: 440
  • Series Title: German
  • Weight: 750 gr

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Chancen Und Risiken Moglicher Veranderungsprozesse Im Firmenkundengeschaft Ostdeutscher Kreditgenossenschaften
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