Change Communication Book by Axel Kaune - Bookswagon
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Change Communication

Change Communication


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About the Book

Change Communication als zentrales Element des Change Managements.- Change Management als Bezugsrahmen der Change Communication.- Grundlagen der Change Communication.- Kommunikationscontrolling als Steuerungs- und Evaluationsinstrument.- Die Rede als Instrument der Change Communication.- Change Communication in der Politik.- Veränderungskommunikation von Barack Obama.- Reden als Instrument der politischen Veränderungskommunikation.- Transferansätze aus der Politik für Wirtschaftsunternehmen.
About the Author: Prof. Dr. Axel Kaune lehrt Unternehmensführung, Personalwirtschaft und Organisation mit den Schwerpunkten Change- und Konfliktmanagement an der Hochschule Harz. Er studierte Wirtschafts- und Sozialwissenschaften und war vor seinem Wechsel an die Hochschule mehr als zehn Jahre in verschiedenen Funktionen der BMW-Group tätig.

Ariane-Sissy Wagner studierte Wirtschaftspsychologie und Destinationsentwicklung. Sie promoviert in einem kooperativen Verfahren der Universität Kassel und der Hochschule Harz. Seit 2010 ist sie tätig als freiberufliche Dozentin und Kommunikationsberaterin.


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Product Details
  • ISBN-13: 9783658116101
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 161
  • Series Title: German
  • Sub Title: Die Rede ALS Instrument Im Kontext Von Theorie, Empirie Und Praxis
  • Width: 170 mm
  • ISBN-10: 3658116102
  • Publisher Date: 16 Sep 2016
  • Edition: 1. Aufl. 2016 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 10 mm
  • Weight: 349 gr


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