Cheap Modernism

The first sustained account of cheap series of reprints that transformed literary modernism from a little-read movement into a mainstream phenomenon

We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers' Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read highbrow movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from high to low) but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.

• The first account of European reprint series that sold modernism to a wide, international public at the beginning of the twentieth century
• Draws on extensive work in neglected publishers' archives
• Sheds new light on the relationship between publishers and major modernist writers (including Virginia Woolf, T. S. Eliot, James Joyce and Wyndham Lewis)
• Prompts a rethinking of modernist institutions, away from small presses and little magazines and towards large-scale publishing enterprises

Lise Jaillant is Senior Lecturer (Associate Professor) in the School of Social Sciences and Humanities at Loughborough University, UK. She specialises in twentieth-century literary institutions, with a special interest in publishers and creative writing programmes. Her first monograph was Modernism, Middlebrow and the Literary Canon: the Modern Library Series, 1917-1955 (Routledge, 2014). She then wrote Cheap Modernism: Expanding Markets, Publishers' Series and the Avant-Garde (EUP, 2017) and she edited Publishing Modernist Fiction and Poetry (EUP, 2019). Taken together, these three books offer a broad overview of Anglo-American publishers in the early-twentieth-century, and their influence on the diffusion of modern literature.